elainechng

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	<title>elainechng</title>
	<link>https://elainechng.com</link>
	<description>elainechng</description>
	<pubDate>Wed, 29 Mar 2023 16:50:31 +0000</pubDate>
	<generator>https://elainechng.com</generator>
	<language>en</language>
	
		
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		<title>index</title>
				
		<link>https://elainechng.com/index</link>

		<pubDate>Mon, 28 Feb 2022 10:10:48 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

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		<title>Rebranding for finbots.ai</title>
				
		<link>https://elainechng.com/Rebranding-for-finbots-ai</link>

		<pubDate>Wed, 29 Mar 2023 11:24:14 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Rebranding-for-finbots-ai</guid>

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	Rebranding for finbots.ai
2023

Client:
finbots.ai, Singapore
Branding, Exhibition Design, Animation, UI/UX
	A brand refresh for the finbots.ai logo after they have raised USD 3 Million from Accel in Series A Round. This rebranding exercise includes&#38;nbsp;


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		<title>Rebranding for Fitfam Co</title>
				
		<link>https://elainechng.com/Rebranding-for-Fitfam-Co</link>

		<pubDate>Wed, 29 Mar 2023 16:50:31 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Rebranding-for-Fitfam-Co</guid>

		<description>
	
	
	Rebranding for Fitfam Co
2023

Client:
Fitfam Co, Singapore
Art Direction, Branding, Animation, UI/UX
	A rebranding exercise for Fitfam Co (previously SGFitfam) — a personal and corporate fitness provider.&#38;nbsp;


&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bb94f294b3f103c2cbf39be76d0d3695c3d57970f6a35c8dc757ca28721b5777/2.-Portfolio_FitfamCo_Slide-2.jpg" data-mid="173567430" border="0"  src="https://freight.cargo.site/w/1000/i/bb94f294b3f103c2cbf39be76d0d3695c3d57970f6a35c8dc757ca28721b5777/2.-Portfolio_FitfamCo_Slide-2.jpg" /&#62;

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		<title>Hong Kong Pop 60+, Hong Kong Heritage Museum</title>
				
		<link>https://elainechng.com/Hong-Kong-Pop-60-Hong-Kong-Heritage-Museum</link>

		<pubDate>Sun, 27 Feb 2022 12:49:59 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Hong-Kong-Pop-60-Hong-Kong-Heritage-Museum</guid>

		<description>
	Hong Kong Pop 60+Client
Hong Kong Heritage Museum
Exhibition Design, Exhibit Guidelines
Credits: 
GAA, The Light Particles (photography), our HK-based Project manager —&#38;nbsp;Rebel Arkitekt and the Main Contractor — Kingsmen HK to deliver this special project.&#38;nbsp;


Overall Graphic Designer in-charge and developed a Graphic Hierarchy and Graphic Elevation guidelines to implement for the entire exhibit space.&#38;nbsp;


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The Hong Kong Pop 60+ permanent exhibition at the Hong Kong Heritage Museum focuses on the development of Hong Kong popular music, film, and television and radio programs, as well as comics and toys, from the end of the Second World War to the early 2000s. It illustrates the development of Hong Kong popular culture, featuring more than 1,000 exhibits and introducing their social backgrounds and artistic features. The exhibition encourages visitors to explore Hong Kong’s past while inspiring us to preserve Hong Kong’s diverse culture and create a better future.

Museum Exhibition Tour Video featuring Liza Wang, aka “The Big Sister” in the HK entertainment circle.
Video Credits to Liza Wong Youtube.


Overall Plan of the Exhibit Space:


	&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d6063484c491edc9286985a1881f6f336dc782216cb9488b9285b69f3f9c61e0/Pages-from-2020-10-15_100FD-Submission-2.jpg" data-mid="134789183" border="0"  src="https://freight.cargo.site/w/1000/i/d6063484c491edc9286985a1881f6f336dc782216cb9488b9285b69f3f9c61e0/Pages-from-2020-10-15_100FD-Submission-2.jpg" /&#62;
	

	Section 1


Diversity &#38;amp; Cultural Convergence


文化匯聚Architectural, Stylistic, Abstract, Engaging + Fun


	Showcasing Hong Kong as a vibrant city that celebrates cultural diversityTheme colours: Cantonese Opera Red, Dark Grey + WhiteAs visitors enter the Diversity &#38;amp; Cultural Convergence gallery, they are transported to different abstracted areas that reflects the different points of influences on Hong Kong’s popular culture and Hong Kong’s diversity.


Swipe to see a Comparison of the actual Exhibit and the Proposed Exhibit Design:


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/13886427c459916ebd98685df23849a9af4032837008b56c0470bc7fd2ae7f2a/272119774_233355848945642_7746261383494000349_n_Edited.jpg" data-mid="134876144" border="0"  src="https://freight.cargo.site/w/1000/i/13886427c459916ebd98685df23849a9af4032837008b56c0470bc7fd2ae7f2a/272119774_233355848945642_7746261383494000349_n_Edited.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/e36ed5555b3ce56943bea2b5f20183bdcc14327fb49b67f6087c23dfb95155d6/Pages-from-2020-10-15_100FD-Submission_Page_1_Edited.jpg" data-mid="134850141" border="0"  src="https://freight.cargo.site/w/1000/i/e36ed5555b3ce56943bea2b5f20183bdcc14327fb49b67f6087c23dfb95155d6/Pages-from-2020-10-15_100FD-Submission_Page_1_Edited.jpg" /&#62;


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Swipe to see a Comparison of the actual Exhibit and the Proposed Text Panels/Labels Design:

	
&#60;img width="4969" height="3313" width_o="4969" height_o="3313" data-src="https://freight.cargo.site/t/original/i/8af2532fcd007a349814b6a6e4f8a2f7e5df46fb2882d0bf39eeae1dada05a11/2021-7-HKCultMuse-8377.jpg" data-mid="134790319" border="0"  src="https://freight.cargo.site/w/1000/i/8af2532fcd007a349814b6a6e4f8a2f7e5df46fb2882d0bf39eeae1dada05a11/2021-7-HKCultMuse-8377.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/b68b4d09fe8afab92387cb603b7906dec89b6e5485a70e469572647b1ecd517f/Pages-from-2020-10-15_100FD-Submission_Page_3.jpg" data-mid="134788761" border="0"  src="https://freight.cargo.site/w/1000/i/b68b4d09fe8afab92387cb603b7906dec89b6e5485a70e469572647b1ecd517f/Pages-from-2020-10-15_100FD-Submission_Page_3.jpg" /&#62;

	
&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/fa7bb23ca73b371615e695ed6ba189616ec7bd6b7f7f7a570bff1d9a3894ba60/274107039_249739083973985_6760993288778250649_n.jpeg" data-mid="134787048" border="0"  src="https://freight.cargo.site/w/1000/i/fa7bb23ca73b371615e695ed6ba189616ec7bd6b7f7f7a570bff1d9a3894ba60/274107039_249739083973985_6760993288778250649_n.jpeg" /&#62;
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&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/7d340aab3d2cb563a327beca1bb107c75f338eba29267c874f7f8089f06f0141/273970155_249741587307068_3286522984918448639_n.jpeg" data-mid="134791152" border="0"  src="https://freight.cargo.site/w/1000/i/7d340aab3d2cb563a327beca1bb107c75f338eba29267c874f7f8089f06f0141/273970155_249741587307068_3286522984918448639_n.jpeg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/09410ed89b916493c9b0465cdeea5c256b4e44f090325e1eefabb6c3b6a17f8d/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_14.jpg" data-mid="134791330" border="0"  src="https://freight.cargo.site/w/1000/i/09410ed89b916493c9b0465cdeea5c256b4e44f090325e1eefabb6c3b6a17f8d/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_14.jpg" /&#62;

	
&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/ce485bb0e3426e2bd4281818d16ddda67a571b8af61b715faa90fdaf46b80ff4/274297892_249747130639847_7579995436744987236_n.jpeg" data-mid="134796222" border="0"  src="https://freight.cargo.site/w/1000/i/ce485bb0e3426e2bd4281818d16ddda67a571b8af61b715faa90fdaf46b80ff4/274297892_249747130639847_7579995436744987236_n.jpeg" /&#62;
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Section 2:
Collective Memories &#38;amp; Sense of Belonging

	The curved passage with multiple TV screens on both sides serve as a transition zone. It offers visitors an immersive glimpse into the collective memories of significant events that shaped the mindsets of the Hong Kong public. 


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&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/254bf2232c26670ff69f3b2c05134bf269b1095a984ab1c8c45769035a0aa8e8/Pages-from-2020-10-15_100FD-Submission-4.jpg" data-mid="134794218" border="0"  src="https://freight.cargo.site/w/1000/i/254bf2232c26670ff69f3b2c05134bf269b1095a984ab1c8c45769035a0aa8e8/Pages-from-2020-10-15_100FD-Submission-4.jpg" /&#62;

	
	Section 3.5
Radio Broadcast電台廣播Contemporary, Exploratory, Interactive, Playful&#38;nbsp;Theme Colours: Black Backdrop, Ambient lit Glass Showcases, Gramophone Soundbar.
	Before the advent of Television, Radio was an increasing popular outlet for the rise of culture, spurred on by the increase of the youth population in Hong Kong at the time.

The gallery centers around the 4 main radio stations that brought popular culture to the masses. A funnel-like entrance, reminiscent of a gramophone transitions the visitors from a curved passage into the new space. Around the perimeter, dynamic combination of displays and graphic lightboxes, audiopods with different radio recordings — allunified by radio-inspired design language — create a stylised journey through the history of Hong Kong’s broadcasting. At the central display, key radio artefacts anchor the displays visually. Visitors are free to walk around the encased artefacts to view them up close.

Swipe to see a Comparison of the actual Exhibit and the Proposed Exhibit Design:


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/0bacb8baba6d848dffae5479d2024c44fc20abec19c572ceb43741f6ecd2b6c9/2021-7-HKCultMuse-8596_Edited.jpg" data-mid="134880937" border="0"  src="https://freight.cargo.site/w/1000/i/0bacb8baba6d848dffae5479d2024c44fc20abec19c572ceb43741f6ecd2b6c9/2021-7-HKCultMuse-8596_Edited.jpg" /&#62;
&#60;img width="2415" height="1719" width_o="2415" height_o="1719" data-src="https://freight.cargo.site/t/original/i/59f5bcc3d5b997975d2ffce16b8e73ce4e62cb10df31ec345fdfcdb9385c9704/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" data-mid="134795038" border="0"  src="https://freight.cargo.site/w/1000/i/59f5bcc3d5b997975d2ffce16b8e73ce4e62cb10df31ec345fdfcdb9385c9704/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" /&#62;
&#60;img width="2415" height="1719" width_o="2415" height_o="1719" data-src="https://freight.cargo.site/t/original/i/786a68b88eebb0dd47af4fbb968d84f06b92ed96f239675fc4dff5f024c8cd54/Pages-from-2020-10-15_100FD-Submission-5_Page_4.jpg" data-mid="134795045" border="0"  src="https://freight.cargo.site/w/1000/i/786a68b88eebb0dd47af4fbb968d84f06b92ed96f239675fc4dff5f024c8cd54/Pages-from-2020-10-15_100FD-Submission-5_Page_4.jpg" /&#62;


	Swipe to see the Proposed Text Panels/Labels Design:

	
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/15c9a44f2f94cae5f15ef1b06386c9fb64e6876036c013be4d4e9eaac5e571de/Pages-from-2020-10-15_100FD-Submission-5_Page_1.jpg" data-mid="134794943" border="0"  src="https://freight.cargo.site/w/1000/i/15c9a44f2f94cae5f15ef1b06386c9fb64e6876036c013be4d4e9eaac5e571de/Pages-from-2020-10-15_100FD-Submission-5_Page_1.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/15380febcc311c5d1cbd678df57ee5670eb53de1cdf932ad1d3e6ae1913a8dae/Pages-from-2020-10-15_100FD-Submission-5_Page_5.jpg" data-mid="134795048" border="0"  src="https://freight.cargo.site/w/1000/i/15380febcc311c5d1cbd678df57ee5670eb53de1cdf932ad1d3e6ae1913a8dae/Pages-from-2020-10-15_100FD-Submission-5_Page_5.jpg" /&#62;
&#60;img width="2415" height="1719" width_o="2415" height_o="1719" data-src="https://freight.cargo.site/t/original/i/59f5bcc3d5b997975d2ffce16b8e73ce4e62cb10df31ec345fdfcdb9385c9704/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" data-mid="134795038" border="0"  src="https://freight.cargo.site/w/1000/i/59f5bcc3d5b997975d2ffce16b8e73ce4e62cb10df31ec345fdfcdb9385c9704/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" /&#62;
&#60;img width="2415" height="1708" width_o="2415" height_o="1708" data-src="https://freight.cargo.site/t/original/i/a93a17c2e1c56aee48d87e36bbb34346ea4f068c404d0d17086a07ae6d848b40/Pages-from-2020-10-15_100FD-Submission-5_Page_3.jpg" data-mid="134795042" border="0"  src="https://freight.cargo.site/w/1000/i/a93a17c2e1c56aee48d87e36bbb34346ea4f068c404d0d17086a07ae6d848b40/Pages-from-2020-10-15_100FD-Submission-5_Page_3.jpg" /&#62;

	
Label Design Guidelines for Showcases and Multimedia:

	
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/58d5ce136b103593ccf50d1098aad6afb49900f349bf1e64b2d44266fef2e540/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_41.jpg" data-mid="134798513" border="0"  src="https://freight.cargo.site/w/1000/i/58d5ce136b103593ccf50d1098aad6afb49900f349bf1e64b2d44266fef2e540/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_41.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/2b9b1909a9d44b31407ff52b53e1b5958b3057a77f91f0795b971fca61c6414f/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_39.jpg" data-mid="134798545" border="0"  src="https://freight.cargo.site/w/1000/i/2b9b1909a9d44b31407ff52b53e1b5958b3057a77f91f0795b971fca61c6414f/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_39.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/6ddd2d046e6408d22b3482b0dd1b2a59b3650aca1369e2a0b2e98f9c5beaed3c/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_37.jpg" data-mid="134798512" border="0"  src="https://freight.cargo.site/w/1000/i/6ddd2d046e6408d22b3482b0dd1b2a59b3650aca1369e2a0b2e98f9c5beaed3c/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_37.jpg" /&#62;
&#60;img width="2398" height="1708" width_o="2398" height_o="1708" data-src="https://freight.cargo.site/t/original/i/211cafac9b9aff31cd3b06e5adcea95cc1ada5e95ac14f7ac38f93102892be8a/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_36.jpg" data-mid="134798511" border="0"  src="https://freight.cargo.site/w/1000/i/211cafac9b9aff31cd3b06e5adcea95cc1ada5e95ac14f7ac38f93102892be8a/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_36.jpg" /&#62;

	
	Section 3.1


Popular Culture &#38;amp; its Art Form — Film Culture


流行文化 •&#38;nbsp; 電影文化Spacious, Modern, Sleek, SophisticatedTheme colours: Black + Dark Grey backdrop, Film Strip Lightboxes and Copper Film Canisters feature wall.
	Key Interactives: VR green screen room — Pose with movie stars, 6 TV screen social table — Select your favourite genre movie clips.

The gallery showcases Hong Kong’s world renown and celebrated culture of north and south fusion martial arts with unique choreography as well as distinct local comedy genres and visually striking New Wave films that reflect Hong Kong cultural phenomena.


Swipe to see the Comparison of the actual Exhibit with the Proposed Exhibit Design and Text Panels:
	
&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/c5c7e6901f3af4f9464c97cfdc20e6c77c46890ded2dc25915d71b725b94c257/272957879_238758341738726_3728416877238349582_n_Edited.jpg" data-mid="134886246" border="0"  src="https://freight.cargo.site/w/1000/i/c5c7e6901f3af4f9464c97cfdc20e6c77c46890ded2dc25915d71b725b94c257/272957879_238758341738726_3728416877238349582_n_Edited.jpg" /&#62;
&#60;img width="2415" height="1719" width_o="2415" height_o="1719" data-src="https://freight.cargo.site/t/original/i/18d3376c3d8dfb7740af0b174920a624fb5aae7a736635122728d35647d73f45/2020-10-15_100FD-Submission_Page_041.jpg" data-mid="134887083" border="0"  src="https://freight.cargo.site/w/1000/i/18d3376c3d8dfb7740af0b174920a624fb5aae7a736635122728d35647d73f45/2020-10-15_100FD-Submission_Page_041.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/f4f2fce545fea2ff8825820d995d3d81c9015c1b93b1e60203890bfe5809d0ea/2020-10-15_100FD-Submission_Page_045.jpg" data-mid="134847039" border="0"  src="https://freight.cargo.site/w/1000/i/f4f2fce545fea2ff8825820d995d3d81c9015c1b93b1e60203890bfe5809d0ea/2020-10-15_100FD-Submission_Page_045.jpg" /&#62;


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/cc8c40cfbb377627069da72d808ce5d306cdd7bae98bfdf6568ae489d561dbd4/273019842_238758308405396_5601282764069426363_n_Edited.jpg" data-mid="134886565" border="0"  src="https://freight.cargo.site/w/1000/i/cc8c40cfbb377627069da72d808ce5d306cdd7bae98bfdf6568ae489d561dbd4/273019842_238758308405396_5601282764069426363_n_Edited.jpg" /&#62;
&#60;img width="2398" height="1708" width_o="2398" height_o="1708" data-src="https://freight.cargo.site/t/original/i/e80b24a52f37786eaa9272477fc49e9237969f308cf71df41a83918b0bf16719/2020-10-15_100FD-Submission_Page_042.jpg" data-mid="134847025" border="0"  src="https://freight.cargo.site/w/1000/i/e80b24a52f37786eaa9272477fc49e9237969f308cf71df41a83918b0bf16719/2020-10-15_100FD-Submission_Page_042.jpg" /&#62;


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/f6d6c54d6156ec847d27d3f7dd78045592dfa3cfb5cc67b1b2d4c3711a52926c/2021-7-HKCultMuse-8461_Edited.jpg" data-mid="134887242" border="0"  src="https://freight.cargo.site/w/1000/i/f6d6c54d6156ec847d27d3f7dd78045592dfa3cfb5cc67b1b2d4c3711a52926c/2021-7-HKCultMuse-8461_Edited.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/410788bfdeb124d19b7bd37f152cffcc940749364c58099ee84b5c38001d691b/2020-10-15_100FD-Submission_Page_047.jpg" data-mid="134887942" border="0"  src="https://freight.cargo.site/w/1000/i/410788bfdeb124d19b7bd37f152cffcc940749364c58099ee84b5c38001d691b/2020-10-15_100FD-Submission_Page_047.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/8e939af05a14e908032986144dc866e27ecd1545bfaef324fb6d75f3f41936a2/2020-10-15_100FD-Submission_Page_044.jpg" data-mid="134847082" border="0"  src="https://freight.cargo.site/w/1000/i/8e939af05a14e908032986144dc866e27ecd1545bfaef324fb6d75f3f41936a2/2020-10-15_100FD-Submission_Page_044.jpg" /&#62;
&#60;img width="2398" height="1708" width_o="2398" height_o="1708" data-src="https://freight.cargo.site/t/original/i/432e8107b5745dae4f450be2d92274ff89040d080bdfc728fcf4111ab42d853c/2020-10-15_100FD-Submission_Page_043.jpg" data-mid="134886826" border="0"  src="https://freight.cargo.site/w/1000/i/432e8107b5745dae4f450be2d92274ff89040d080bdfc728fcf4111ab42d853c/2020-10-15_100FD-Submission_Page_043.jpg" /&#62;

Swipe to see the Proposed Text Panels/Labels Design:
	
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/930775268b70daa2608a8d1aa7d3b19aa0a7118d243b6e8b3063fafa01421cf5/2020-10-15_100FD-Submission_Page_037.jpg" data-mid="134886807" border="0"  src="https://freight.cargo.site/w/1000/i/930775268b70daa2608a8d1aa7d3b19aa0a7118d243b6e8b3063fafa01421cf5/2020-10-15_100FD-Submission_Page_037.jpg" /&#62;
&#60;img width="2398" height="1708" width_o="2398" height_o="1708" data-src="https://freight.cargo.site/t/original/i/1cb4d4a5e0b66c0fe46bea0f2b4457fb93cf1e9ceaf785d1945b79cd97b22eb5/2020-10-15_100FD-Submission_Page_048.jpg" data-mid="134888534" border="0"  src="https://freight.cargo.site/w/1000/i/1cb4d4a5e0b66c0fe46bea0f2b4457fb93cf1e9ceaf785d1945b79cd97b22eb5/2020-10-15_100FD-Submission_Page_048.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/cddda55dee048c0002ad117f2a5d1e80df1875ad3fa7930d9f814e8b311f0924/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_19.jpg" data-mid="134888765" border="0"  src="https://freight.cargo.site/w/1000/i/cddda55dee048c0002ad117f2a5d1e80df1875ad3fa7930d9f814e8b311f0924/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_19.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/f351fbca8cf260aa335d9de8eaed9d81297f27cae633f96106fa0047a0d632a1/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_20.jpg" data-mid="134888766" border="0"  src="https://freight.cargo.site/w/1000/i/f351fbca8cf260aa335d9de8eaed9d81297f27cae633f96106fa0047a0d632a1/2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_20.jpg" /&#62;

	
Section 3.4


Design and Cultural Activities


設計 • 文化活動
White backdrop with LED lit display showcases
	Interactive trophy wall — touchscreen to view music award info and with synchronised lighting to light up selected trophy. The concept in this zone is to create a flexible white space that allows for easily rotatable temporary displays.

Swipe to see the Comparison of the actual Exhibit and the Proposed Exhibit Design:


&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/1007a44ba3d061126aa835afe787adccbc10abba4e03f0e7e75b9c84b6ecb40e/Pages-from-2020-10-15_100FD-Submission-6_Page_3.jpg" data-mid="134894329" border="0"  src="https://freight.cargo.site/w/1000/i/1007a44ba3d061126aa835afe787adccbc10abba4e03f0e7e75b9c84b6ecb40e/Pages-from-2020-10-15_100FD-Submission-6_Page_3.jpg" /&#62;
&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/763c872bc688ac68fd6d2e2442dbf6525687d738d7523a16baf01c16892dbe43/272687270_242454968035730_8206279527674690834_n_Edited.jpg" data-mid="134892200" border="0"  src="https://freight.cargo.site/w/1000/i/763c872bc688ac68fd6d2e2442dbf6525687d738d7523a16baf01c16892dbe43/272687270_242454968035730_8206279527674690834_n_Edited.jpg" /&#62;

	
&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/98bd3cf8cf65094ad5fcea3e7c046e8e00bb716eb845d05ea9fd1eb80740ae8e/272998305_242454994702394_6973703980812428542_n_Edited.jpg" data-mid="134892201" border="0"  src="https://freight.cargo.site/w/1000/i/98bd3cf8cf65094ad5fcea3e7c046e8e00bb716eb845d05ea9fd1eb80740ae8e/272998305_242454994702394_6973703980812428542_n_Edited.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/b067192e93f5fb3aab2e7d7c512bffbe5c5b896fb7c0685669d0cb726d9b166b/Pages-from-2020-10-15_100FD-Submission-6_Page_2.jpg" data-mid="134894397" border="0"  src="https://freight.cargo.site/w/1000/i/b067192e93f5fb3aab2e7d7c512bffbe5c5b896fb7c0685669d0cb726d9b166b/Pages-from-2020-10-15_100FD-Submission-6_Page_2.jpg" /&#62;


Office of Dr . Kan Tai-keung, one of Hong Kong’s most famous graphic designers and noted ink painters.


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/09fe614e00747e34c2f569ea5fcfd2d381ab21d7276e7dcb912ba5ce9ce7ddaa/273182167_242467768034450_5011169631791877785_n_Edited.jpg" data-mid="134892202" border="0"  src="https://freight.cargo.site/w/1000/i/09fe614e00747e34c2f569ea5fcfd2d381ab21d7276e7dcb912ba5ce9ce7ddaa/273182167_242467768034450_5011169631791877785_n_Edited.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/2ea43b43be84453f04e8496f9c60c7f172091c9ff4d64d939902b42760be41a8/Pages-from-2020-10-15_100FD-Submission-6_Page_4.jpg" data-mid="134895857" border="0"  src="https://freight.cargo.site/w/1000/i/2ea43b43be84453f04e8496f9c60c7f172091c9ff4d64d939902b42760be41a8/Pages-from-2020-10-15_100FD-Submission-6_Page_4.jpg" /&#62;


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/021036217fd8cbc67dfe18072478243cc10e12f2dbfa9290fe194290beaa48f2/273368470_242467754701118_4042949217542994047_n_Edited.jpg" data-mid="134892203" border="0"  src="https://freight.cargo.site/w/1000/i/021036217fd8cbc67dfe18072478243cc10e12f2dbfa9290fe194290beaa48f2/273368470_242467754701118_4042949217542994047_n_Edited.jpg" /&#62;
Swipe to see the Proposed Text Panels/Labels Design:

	
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/90533c93ec0513643e511a7a15ed6d8bd992aa9439bd3b145d9db2323e8f4cb0/Pages-from-2020-10-15_100FD-Submission-6_Page_1.jpg" data-mid="134896030" border="0"  src="https://freight.cargo.site/w/1000/i/90533c93ec0513643e511a7a15ed6d8bd992aa9439bd3b145d9db2323e8f4cb0/Pages-from-2020-10-15_100FD-Submission-6_Page_1.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/1e0c651381c2301e58003225ff2133f329d458cd9fe594553a4ec885fc6b9dd8/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_2.jpg" data-mid="134978785" border="0"  src="https://freight.cargo.site/w/1000/i/1e0c651381c2301e58003225ff2133f329d458cd9fe594553a4ec885fc6b9dd8/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_2.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/bb152a6ff28ecc152bb77a1724cd6ecc3648e3ccd1821eef6e0aae8c43de7f2c/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_4.jpg" data-mid="134978775" border="0"  src="https://freight.cargo.site/w/1000/i/bb152a6ff28ecc152bb77a1724cd6ecc3648e3ccd1821eef6e0aae8c43de7f2c/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy_Page_4.jpg" /&#62;

	
Section 3.2


Music Culture – Art of Sound
音樂文化 • 聲演藝術Grand, Theatrical, Memorable, Monumental, Symmetrical Colour theme:&#38;nbsp; Black, Electric Blue and Purple

	
 Interactives — TV interviews with famous muscians and composers, flipbook touchscreen to read composers history and song lyrics, multimedia touchscreen to select your favourites song to play. 
The main feature of this gallery is the 360° concert stage where it displays costumes worn by Hong Kong’s most notable performers. Above the stage is a suspended circular LED screen that displays clips from famous concerts which along with theatrical lighting effects will become a centrepiece to the gallery. It sets the scene for celebration and exploration of canto pop music through multiple decades. The permeter full height showcases display most popular music albums in the last 3 decades and glass showcases display guitars and accessories worn by famous artists.


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/338fea07effa3b9b6e1342996e5a429d5810fa19d5045cf9189885e906b5e122/273499538_242477271366833_8289143897072106125_n_Edited.jpg" data-mid="134988199" border="0"  src="https://freight.cargo.site/w/1000/i/338fea07effa3b9b6e1342996e5a429d5810fa19d5045cf9189885e906b5e122/273499538_242477271366833_8289143897072106125_n_Edited.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/9c790e0166f2cbce78420796b4a667fa0b41bb38a2c93e4b963fcee0fa84a6fc/Pages-from-2020-10-15_100FD-Submission_Page_2.jpg" data-mid="134996661" border="0"  src="https://freight.cargo.site/w/1000/i/9c790e0166f2cbce78420796b4a667fa0b41bb38a2c93e4b963fcee0fa84a6fc/Pages-from-2020-10-15_100FD-Submission_Page_2.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/b609b65b0fb1ff907af77b1c69c834814a26081d344f5e593b169bb9328a01a8/Pages-from-2020-10-15_100FD-Submission_Page_3.jpg" data-mid="134996663" border="0"  src="https://freight.cargo.site/w/1000/i/b609b65b0fb1ff907af77b1c69c834814a26081d344f5e593b169bb9328a01a8/Pages-from-2020-10-15_100FD-Submission_Page_3.jpg" /&#62;
&#60;img width="2398" height="1696" width_o="2398" height_o="1696" data-src="https://freight.cargo.site/t/original/i/67f8c6d0e799b40380a754df16edd03090c3431a4b09351eb3bd90f54a279746/Pages-from-2020-10-15_100FD-Submission_Page_4.jpg" data-mid="134996665" border="0"  src="https://freight.cargo.site/w/1000/i/67f8c6d0e799b40380a754df16edd03090c3431a4b09351eb3bd90f54a279746/Pages-from-2020-10-15_100FD-Submission_Page_4.jpg" /&#62;


Swipe to see the Text Panel and Label Design:
	
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/e329ccc6359db87a34776ed19168db12ed1a214966972cdda026c8a4cdaf8904/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_2.jpg" data-mid="134996923" border="0"  src="https://freight.cargo.site/w/1000/i/e329ccc6359db87a34776ed19168db12ed1a214966972cdda026c8a4cdaf8904/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_2.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/fb2b6afdcb159495c2097d4329a9b0fb32da3f1e46b54ec3019c904eea5aeb29/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_3.jpg" data-mid="134996924" border="0"  src="https://freight.cargo.site/w/1000/i/fb2b6afdcb159495c2097d4329a9b0fb32da3f1e46b54ec3019c904eea5aeb29/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_3.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/8a1d9e9467e13380402344675b628564b03692fe1ade8d4b1e9f64bee579ec84/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_1.jpg" data-mid="134996922" border="0"  src="https://freight.cargo.site/w/1000/i/8a1d9e9467e13380402344675b628564b03692fe1ade8d4b1e9f64bee579ec84/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-2_Page_1.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/b88ad40c7e37fb62c8f67392def9f5b3a3cd5bb24466cd4779071d57dfea99cd/Pages-from-2020-10-15_100FD-Submission_Page_1.jpg" data-mid="134996609" border="0"  src="https://freight.cargo.site/w/1000/i/b88ad40c7e37fb62c8f67392def9f5b3a3cd5bb24466cd4779071d57dfea99cd/Pages-from-2020-10-15_100FD-Submission_Page_1.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/d7d3ca42f745bce33422dc9a6cd75283c70372d1fb40af6f5f5c7796a6763b3a/Pages-from-2020-10-15_100FD-Submission_Page_5.jpg" data-mid="134996785" border="0"  src="https://freight.cargo.site/w/1000/i/d7d3ca42f745bce33422dc9a6cd75283c70372d1fb40af6f5f5c7796a6763b3a/Pages-from-2020-10-15_100FD-Submission_Page_5.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/83eb9ebff98b9aed482a4620980a915acf4e2b3be57e342b4775624f420c58c2/Pages-from-2020-10-15_100FD-Submission_Page_6.jpg" data-mid="134996795" border="0"  src="https://freight.cargo.site/w/1000/i/83eb9ebff98b9aed482a4620980a915acf4e2b3be57e342b4775624f420c58c2/Pages-from-2020-10-15_100FD-Submission_Page_6.jpg" /&#62;

	
Section 3.3
Popular Culture &#38;amp; its Art Form — TV Culture


流行文化• 電視文化


Modern, Artistic, Retro, ImpactfulTV Test Screen Patterns
	

Interactive — touchscreens to view memorable music and film clips of childern education 7 TV programmes, classic drama, variety show
 Multimedia Projection Room — to view different home setting scences from 1960s to 2000s

“Television was a part of everyday lives, from dramas which were the talk of the town to variety shows that entertained and became the tool to create a shared sense of belonging”. 
This gallery displays snap shots of TV shows iconic and memorable moments and historical artefacts in the past 3 generations.


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/825c216ffb3674861484423604df722c34f56380cefc3f009092f97b78c6669a/2021-7-HKCultMuse-8516-_Edited.jpg" data-mid="135008066" border="0"  src="https://freight.cargo.site/w/1000/i/825c216ffb3674861484423604df722c34f56380cefc3f009092f97b78c6669a/2021-7-HKCultMuse-8516-_Edited.jpg" /&#62;
&#60;img width="2431" height="1731" width_o="2431" height_o="1731" data-src="https://freight.cargo.site/t/original/i/c961c63b4287335afdb57e7c61be1abc91bcd423252930e6ea98f2c7e9d26fd3/Pages-from-2020-10-15_100FD-Submission-2_Page_3.jpg" data-mid="135009265" border="0"  src="https://freight.cargo.site/w/1000/i/c961c63b4287335afdb57e7c61be1abc91bcd423252930e6ea98f2c7e9d26fd3/Pages-from-2020-10-15_100FD-Submission-2_Page_3.jpg" /&#62;
&#60;img width="2431" height="1719" width_o="2431" height_o="1719" data-src="https://freight.cargo.site/t/original/i/4ad48a024ef3b035c873262b7efefebd5b0fa525d09dea1c95201cca95c5c5ad/Pages-from-2020-10-15_100FD-Submission-2_Page_4.jpg" data-mid="135009269" border="0"  src="https://freight.cargo.site/w/1000/i/4ad48a024ef3b035c873262b7efefebd5b0fa525d09dea1c95201cca95c5c5ad/Pages-from-2020-10-15_100FD-Submission-2_Page_4.jpg" /&#62;


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/499e37ee28fc25966371e6c30d08695d17527f3271427c1abd8867a9f78b54d9/2021-7-HKCultMuse-8510_Edited.jpg" data-mid="135008065" border="0"  src="https://freight.cargo.site/w/1000/i/499e37ee28fc25966371e6c30d08695d17527f3271427c1abd8867a9f78b54d9/2021-7-HKCultMuse-8510_Edited.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/77218b12a06ea34be9f58a35139d06bb37770b3484df2869b60428bab92b18c2/Pages-from-2020-10-15_100FD-Submission-2_Page_7.jpg" data-mid="135009308" border="0"  src="https://freight.cargo.site/w/1000/i/77218b12a06ea34be9f58a35139d06bb37770b3484df2869b60428bab92b18c2/Pages-from-2020-10-15_100FD-Submission-2_Page_7.jpg" /&#62;


&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/8c3171ba90914f40a596b37b85c3ba08804b12ffaedfb455e8185ae3ee9dc50f/272985515_247313850883175_1683157185082638023_n_Edited.jpg" data-mid="135008067" border="0"  src="https://freight.cargo.site/w/1000/i/8c3171ba90914f40a596b37b85c3ba08804b12ffaedfb455e8185ae3ee9dc50f/272985515_247313850883175_1683157185082638023_n_Edited.jpg" /&#62;
&#60;img width="2415" height="1708" width_o="2415" height_o="1708" data-src="https://freight.cargo.site/t/original/i/69b336e4ca206f59c184048b2f9e4979616b72e53151625ff0ef3fb66c9d7bdb/Pages-from-2020-10-15_100FD-Submission-2_Page_1.jpg" data-mid="135009475" border="0"  src="https://freight.cargo.site/w/1000/i/69b336e4ca206f59c184048b2f9e4979616b72e53151625ff0ef3fb66c9d7bdb/Pages-from-2020-10-15_100FD-Submission-2_Page_1.jpg" /&#62;
&#60;img width="2415" height="1719" width_o="2415" height_o="1719" data-src="https://freight.cargo.site/t/original/i/a3f9e88211ddf9d723190b5baf44e2905b401ee6e53f0adbab799e09ff1bbd80/Pages-from-2020-10-15_100FD-Submission-2_Page_2.jpg" data-mid="135009481" border="0"  src="https://freight.cargo.site/w/1000/i/a3f9e88211ddf9d723190b5baf44e2905b401ee6e53f0adbab799e09ff1bbd80/Pages-from-2020-10-15_100FD-Submission-2_Page_2.jpg" /&#62;
Swipe to see the Text Panel and Label Design:

	
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/2796fd79c4c416225df00a5a84f017a97e228a77eaee67ca4506bc5bc452b70e/Pages-from-2020-10-15_100FD-Submission-3.jpg" data-mid="135069275" border="0"  src="https://freight.cargo.site/w/1000/i/2796fd79c4c416225df00a5a84f017a97e228a77eaee67ca4506bc5bc452b70e/Pages-from-2020-10-15_100FD-Submission-3.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/43f9251c84b2124a4e9e200e8808364070c7ab823956edda4381284e25fd246e/Pages-from-2020-10-15_100FD-Submission-4.jpg" data-mid="135069276" border="0"  src="https://freight.cargo.site/w/1000/i/43f9251c84b2124a4e9e200e8808364070c7ab823956edda4381284e25fd246e/Pages-from-2020-10-15_100FD-Submission-4.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/0fad1466bc4cead464f92d16bbc4e3c76ed367fb8e62e70a4fb773ccff62f7ae/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-3_Page_1.jpg" data-mid="135069282" border="0"  src="https://freight.cargo.site/w/1000/i/0fad1466bc4cead464f92d16bbc4e3c76ed367fb8e62e70a4fb773ccff62f7ae/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-3_Page_1.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/79926793b361af94b4fad9c7782056691a26abe969d7415eee8c9cd0d0dfa549/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-3_Page_2.jpg" data-mid="135069278" border="0"  src="https://freight.cargo.site/w/1000/i/79926793b361af94b4fad9c7782056691a26abe969d7415eee8c9cd0d0dfa549/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-3_Page_2.jpg" /&#62;

	
Section 4


Other Popular Culture


其他流行文化


Clean, Awe-inspiring, Fluid forms, Contemporary cabinet of curiosities approach
	The fluid forms of the display shelves in this section provide a fitting conclusion and “wow” moment for the last section of the gallery. The stepped curved shelves are interrupted by cuts in the curved forms which contain section panels for each section.

Projection above the dispolays could be changed yearly to refelect the latest trends and influences in contemporary Hong Kong culture.
Central part of this zone serves as seating area which its fluid shape follows the shelving units.

&#60;img width="2500" height="1647" width_o="2500" height_o="1647" data-src="https://freight.cargo.site/t/original/i/b6071a3ede538d6bfc0f6fe9093eb16e29d63551ab78582e1f762514bee71a18/272978869_247326007548626_6802957350400255204_n_Edited.jpg" data-mid="135069340" border="0"  src="https://freight.cargo.site/w/1000/i/b6071a3ede538d6bfc0f6fe9093eb16e29d63551ab78582e1f762514bee71a18/272978869_247326007548626_6802957350400255204_n_Edited.jpg" /&#62;
&#60;img width="2382" height="1684" width_o="2382" height_o="1684" data-src="https://freight.cargo.site/t/original/i/ce3f7a6464245cfa330f38321aa0f71478c44be464c03e9e33d8cfa921be3f14/Pages-from-2020-10-15_100FD-Submission-5_Page_3.jpg" data-mid="135070387" border="0"  src="https://freight.cargo.site/w/1000/i/ce3f7a6464245cfa330f38321aa0f71478c44be464c03e9e33d8cfa921be3f14/Pages-from-2020-10-15_100FD-Submission-5_Page_3.jpg" /&#62;
&#60;img width="2431" height="1719" width_o="2431" height_o="1719" data-src="https://freight.cargo.site/t/original/i/18546ef1907ec51e850b753e015012590c875de96ae6217f503e97e83aa8bbe1/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" data-mid="135070384" border="0"  src="https://freight.cargo.site/w/1000/i/18546ef1907ec51e850b753e015012590c875de96ae6217f503e97e83aa8bbe1/Pages-from-2020-10-15_100FD-Submission-5_Page_2.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/90178a7ca667bb27c6983d1b7809a8b6d345f59e07ef4152034a22cb1307ed77/Pages-from-2020-10-15_100FD-Submission-5_Page_5.jpg" data-mid="135070392" border="0"  src="https://freight.cargo.site/w/1000/i/90178a7ca667bb27c6983d1b7809a8b6d345f59e07ef4152034a22cb1307ed77/Pages-from-2020-10-15_100FD-Submission-5_Page_5.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/a8e1e3c873c384a8a2fafd91eeead1aca25ea08c28cf2f7aa459c55d46e5cbb3/Pages-from-2020-10-15_100FD-Submission-5_Page_4.jpg" data-mid="135070390" border="0"  src="https://freight.cargo.site/w/1000/i/a8e1e3c873c384a8a2fafd91eeead1aca25ea08c28cf2f7aa459c55d46e5cbb3/Pages-from-2020-10-15_100FD-Submission-5_Page_4.jpg" /&#62;

	Swipe to see the Text Panel and Label Design:
	

&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d460eb7c5eaa6a0350fe95deee095c2ad10c14561069e33c4f3c404b241a90de/Pages-from-2020-10-15_100FD-Submission-5_Page_1.jpg" data-mid="135070419" border="0"  src="https://freight.cargo.site/w/1000/i/d460eb7c5eaa6a0350fe95deee095c2ad10c14561069e33c4f3c404b241a90de/Pages-from-2020-10-15_100FD-Submission-5_Page_1.jpg" /&#62;
&#60;img width="2398" height="1708" width_o="2398" height_o="1708" data-src="https://freight.cargo.site/t/original/i/6a7a1a9fe37e6bdd87a5f329aa319fd84c18f99a29ea59178ed2fadd7dfdf584/Pages-from-2020-10-15_100FD-Submission-5_Page_6.jpg" data-mid="135070420" border="0"  src="https://freight.cargo.site/w/1000/i/6a7a1a9fe37e6bdd87a5f329aa319fd84c18f99a29ea59178ed2fadd7dfdf584/Pages-from-2020-10-15_100FD-Submission-5_Page_6.jpg" /&#62;
&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/66320506bd83095ba18c725c0a8e9b36050232c202f62f5656c61fb3d770f333/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-4_Page_2.jpg" data-mid="135070656" border="0"  src="https://freight.cargo.site/w/1000/i/66320506bd83095ba18c725c0a8e9b36050232c202f62f5656c61fb3d770f333/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-4_Page_2.jpg" /&#62;
&#60;img width="2018" height="1427" width_o="2018" height_o="1427" data-src="https://freight.cargo.site/t/original/i/f7b6aa5dbaea0c1f5f2f14b1de987caa70123f1315d5519b30df54b0bf4eaa29/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-4_Page_1.jpg" data-mid="135070652" border="0"  src="https://freight.cargo.site/w/1000/i/f7b6aa5dbaea0c1f5f2f14b1de987caa70123f1315d5519b30df54b0bf4eaa29/Pages-from-2020-10-14_100FD-Submission-Graphic-Hierarchy-4_Page_1.jpg" /&#62;

	
&#60;img width="2048" height="1363" width_o="2048" height_o="1363" data-src="https://freight.cargo.site/t/original/i/04e3e399b854de6fbeb8db8cde6fc3411e54711b278d54bd9b788717a12b4974/272207374_5353581544671996_4155378556962114509_n.jpeg" data-mid="134786586" border="0"  src="https://freight.cargo.site/w/1000/i/04e3e399b854de6fbeb8db8cde6fc3411e54711b278d54bd9b788717a12b4974/272207374_5353581544671996_4155378556962114509_n.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Museo de Galleon Wayfinding Signages Hierarchy 2020</title>
				
		<link>https://elainechng.com/Museo-de-Galleon-Wayfinding-Signages-Hierarchy-2020</link>

		<pubDate>Wed, 07 Apr 2021 07:14:14 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Museo-de-Galleon-Wayfinding-Signages-Hierarchy-2020</guid>

		<description>
	Museo de Galleon 2020Client:Museo de Galleon
Wayfinding Guidelines
	A wayfinding signage hierarchy for the Museo de Galleon museum.

&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/d74a54f29863c782da9ac0efedcb8c4f6ba4489968e2c636a99d3f55023d290b/2020-08-07_MDG_Wayfinding_Page_01.jpg" data-mid="104491120" border="0"  src="https://freight.cargo.site/w/1000/i/d74a54f29863c782da9ac0efedcb8c4f6ba4489968e2c636a99d3f55023d290b/2020-08-07_MDG_Wayfinding_Page_01.jpg" /&#62;&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/90f3a9d9a181a7fb918efb4391fbe1f7c73613e4d3d2cc482a612dc464550df1/2020-08-07_MDG_Wayfinding_Page_02.jpg" data-mid="104491148" border="0"  src="https://freight.cargo.site/w/1000/i/90f3a9d9a181a7fb918efb4391fbe1f7c73613e4d3d2cc482a612dc464550df1/2020-08-07_MDG_Wayfinding_Page_02.jpg" /&#62;&#60;img width="6714" height="4748" width_o="6714" height_o="4748" data-src="https://freight.cargo.site/t/original/i/12e95127991b55912ef1ab8a49e808c9c1bd947c3c230c13cce69241dc827fbc/2020-08-07_MDG_Wayfinding_Page_03.jpg" data-mid="104491131" border="0"  src="https://freight.cargo.site/w/1000/i/12e95127991b55912ef1ab8a49e808c9c1bd947c3c230c13cce69241dc827fbc/2020-08-07_MDG_Wayfinding_Page_03.jpg" /&#62;&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/eab66f988066eab3958b9ad32de20dbd43f8c4aefb0c48f9c58fafdd16102f5b/2020-08-07_MDG_Wayfinding_Page_04.jpg" data-mid="104491133" border="0"  src="https://freight.cargo.site/w/1000/i/eab66f988066eab3958b9ad32de20dbd43f8c4aefb0c48f9c58fafdd16102f5b/2020-08-07_MDG_Wayfinding_Page_04.jpg" /&#62;&#60;img width="3308" height="2339" width_o="3308" height_o="2339" data-src="https://freight.cargo.site/t/original/i/6ce6cca8bb5cdb67a88caf8e6805a601f7e03edbe5b1133d0ea300b9aecfb599/2020-08-07_MDG_Wayfinding_Page_05.jpg" data-mid="104491134" border="0"  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	<item>
		<title>Fashion and Textile Gallery, Asian Civilisation Museum, Singapore</title>
				
		<link>https://elainechng.com/Fashion-and-Textile-Gallery-Asian-Civilisation-Museum-Singapore</link>

		<pubDate>Tue, 29 Sep 2020 07:33:57 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Fashion-and-Textile-Gallery-Asian-Civilisation-Museum-Singapore</guid>

		<description>
	Fashion and Textile Gallery
2020

Client:
Asian Civilisation Museum, Singapore
Exhibition Design
	A redesign of Gallery 4 in the Asian Civilisation Museum.
Role: Creating all design elements in the exhibit such as panels, labels and flower lightbox design.&#38;nbsp;


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/43ce7bc6051d7ff7f3e054d852d4d58517097e0a0083bf8fdb0f16908f8bd9a8/GAA_ACM-N3Y02614G.jpg" data-mid="84052863" border="0"  src="https://freight.cargo.site/w/1000/i/43ce7bc6051d7ff7f3e054d852d4d58517097e0a0083bf8fdb0f16908f8bd9a8/GAA_ACM-N3Y02614G.jpg" /&#62;


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&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/38bedda6f1fb05caf0ed83e46c04b43ad3e7edf2d7595fabf5d0adfb05afaf17/GAA_ACM-N3Y02584G.jpg" data-mid="84050351" border="0"  src="https://freight.cargo.site/w/1000/i/38bedda6f1fb05caf0ed83e46c04b43ad3e7edf2d7595fabf5d0adfb05afaf17/GAA_ACM-N3Y02584G.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/44daa392f439b07baf459fc6dfc302688fcbb6ad62fe2584525741371c253c88/GAA_ACM-N3Y02581G.jpg" data-mid="84050350" border="0"  src="https://freight.cargo.site/w/1000/i/44daa392f439b07baf459fc6dfc302688fcbb6ad62fe2584525741371c253c88/GAA_ACM-N3Y02581G.jpg" /&#62;
&#60;img width="5713" height="3809" width_o="5713" height_o="3809" data-src="https://freight.cargo.site/t/original/i/e1917fbaf79e36359cdda5fd39b64fcac2a7b1aec3473158a241088afdc90f1e/GAA_ACM-N3Y02597G.jpg" data-mid="84050304" border="0"  src="https://freight.cargo.site/w/1000/i/e1917fbaf79e36359cdda5fd39b64fcac2a7b1aec3473158a241088afdc90f1e/GAA_ACM-N3Y02597G.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9ebcdbeb41af2aa3b9d39452bc92d46122dcec3499cbd13dbf2d1dcccf1ec42f/GAA_ACM-N3Y02606G.jpg" data-mid="84051599" border="0"  src="https://freight.cargo.site/w/1000/i/9ebcdbeb41af2aa3b9d39452bc92d46122dcec3499cbd13dbf2d1dcccf1ec42f/GAA_ACM-N3Y02606G.jpg" /&#62;
&#60;img width="5683" height="3789" width_o="5683" height_o="3789" data-src="https://freight.cargo.site/t/original/i/0500dad60e7e10d180d8fe01cabc6499c4e4e7dd6066f4f26b83cf7f549d1139/GAA_ACM-N3Y02623G.jpg" data-mid="84052577" border="0"  src="https://freight.cargo.site/w/1000/i/0500dad60e7e10d180d8fe01cabc6499c4e4e7dd6066f4f26b83cf7f549d1139/GAA_ACM-N3Y02623G.jpg" /&#62;


&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/010e98316bc2990a320fef744db46872bce770f511d3ebe7649d42e587a7b309/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-01.jpg" data-mid="84049854" border="0"  src="https://freight.cargo.site/w/1000/i/010e98316bc2990a320fef744db46872bce770f511d3ebe7649d42e587a7b309/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-01.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/dde6f03ce0655045f3fab290afd62af5f6bb7bf544bf08f5d7a96dcfec077e57/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-02.jpg" data-mid="84049856" border="0"  src="https://freight.cargo.site/w/1000/i/dde6f03ce0655045f3fab290afd62af5f6bb7bf544bf08f5d7a96dcfec077e57/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-02.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3624800161a3eacaeb8e3d19004ed84baf0872c3fe6ef44c4660c8a08637759d/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-03.jpg" data-mid="84049857" border="0"  src="https://freight.cargo.site/w/1000/i/3624800161a3eacaeb8e3d19004ed84baf0872c3fe6ef44c4660c8a08637759d/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-03.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/11ff181aba59cbf8342b99fd4a5920bec781928b68d9fea2463aabfb4e7bc5eb/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-04.jpg" data-mid="84049858" border="0"  src="https://freight.cargo.site/w/1000/i/11ff181aba59cbf8342b99fd4a5920bec781928b68d9fea2463aabfb4e7bc5eb/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-04.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/534da392e40fcf9ae9a886cf722ad8b6a2512ad2663a3f30134b1ba2e81a7482/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-05.jpg" data-mid="84049859" border="0"  src="https://freight.cargo.site/w/1000/i/534da392e40fcf9ae9a886cf722ad8b6a2512ad2663a3f30134b1ba2e81a7482/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-05.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/43cdaffcb8d4a2fc4182da5baf8d132defeb4d4e97af6cd08b2da1dec60a24cd/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-06.jpg" data-mid="84049860" border="0"  src="https://freight.cargo.site/w/1000/i/43cdaffcb8d4a2fc4182da5baf8d132defeb4d4e97af6cd08b2da1dec60a24cd/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-06.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/7be1fe2e4d70fb7b8988517b841927ce3210f252f03809b8a00ceebf923affc0/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-07.jpg" data-mid="84049989" border="0"  src="https://freight.cargo.site/w/1000/i/7be1fe2e4d70fb7b8988517b841927ce3210f252f03809b8a00ceebf923affc0/Pages-from-2020-03-05_G4A_Fashion_DD_Graphic-Hierarchy-07.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kreta Ayer Heritage Gallery, Singapore</title>
				
		<link>https://elainechng.com/Kreta-Ayer-Heritage-Gallery-Singapore</link>

		<pubDate>Tue, 29 Sep 2020 09:49:19 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Kreta-Ayer-Heritage-Gallery-Singapore</guid>

		<description>
	Kreta Ayer Heritage Gallery
2019
Client:
Kreta Ayer Community Club, Singapore

Exhibition Design
	A heritage gallery that evokes the area’s rich cultural history of music, puppetry, theatre, calligraphy and Chinese opera in Singapore.
 
Role: Created captions for the entire gallery and a 10 metre timeline mural wall that depicts the history of Kreta Ayer.


Read more here.


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/575f5e5a5ebfeeb9a5e1389539e68658fe68e079ef0047ae4a5da2a87d22a331/20190917KACC141.jpg" data-mid="84100791" border="0"  src="https://freight.cargo.site/w/1000/i/575f5e5a5ebfeeb9a5e1389539e68658fe68e079ef0047ae4a5da2a87d22a331/20190917KACC141.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/80f325b9c820262ce0ca74fc67e37c0d371146797abf80de6a1309a0a024e94c/20190917KACC148.jpg" data-mid="84100792" border="0"  src="https://freight.cargo.site/w/1000/i/80f325b9c820262ce0ca74fc67e37c0d371146797abf80de6a1309a0a024e94c/20190917KACC148.jpg" /&#62;


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/66f1130246f275773aed32137c5415c6a97058b8f2943b4b654791d05e08ad16/20190917KACC132.jpg" data-mid="84098818" border="0"  src="https://freight.cargo.site/w/1000/i/66f1130246f275773aed32137c5415c6a97058b8f2943b4b654791d05e08ad16/20190917KACC132.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/93969073b28a46b6fcc705d7ebda0e4878ca3a9339283bff0646cbd0e10de2c6/20190917KACC137.jpg" data-mid="84100413" border="0"  src="https://freight.cargo.site/w/1000/i/93969073b28a46b6fcc705d7ebda0e4878ca3a9339283bff0646cbd0e10de2c6/20190917KACC137.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dbac4f1a26aa1b534273b893887e4304c555cec58ef2afb2a5fbd9b17515d25d/20190917KACC138.jpg" data-mid="84102939" border="0"  src="https://freight.cargo.site/w/1000/i/dbac4f1a26aa1b534273b893887e4304c555cec58ef2afb2a5fbd9b17515d25d/20190917KACC138.jpg" /&#62;
Gallery Experience
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/82e72e4eb447bcd8e0006440033848858de6f30867da64c0a438133716ffc847/20190917KACC013.jpg" data-mid="84102901" border="0"  src="https://freight.cargo.site/w/1000/i/82e72e4eb447bcd8e0006440033848858de6f30867da64c0a438133716ffc847/20190917KACC013.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/47d3fc2b510d4681f04e0d0279a4f4cf7c16f641739f05424491ad6ad66d7e88/20190917KACC002.jpg" data-mid="84102052" border="0"  src="https://freight.cargo.site/w/1000/i/47d3fc2b510d4681f04e0d0279a4f4cf7c16f641739f05424491ad6ad66d7e88/20190917KACC002.jpg" /&#62;


	Created a graphic hierarchy system for the captions in the entire gallery.


&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/08feabe7929bda12c8c9181b5d1f3236a9de4f7dd7788984e94bc06f3bd7e6c8/20190917KACC097.jpg" data-mid="84101617" border="0"  src="https://freight.cargo.site/w/1000/i/08feabe7929bda12c8c9181b5d1f3236a9de4f7dd7788984e94bc06f3bd7e6c8/20190917KACC097.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/140b215c1464c35de3d7520384e559e97abd506699411d51a483d54b265becf5/20190917KACC094.jpg" data-mid="84101067" border="0"  src="https://freight.cargo.site/w/1000/i/140b215c1464c35de3d7520384e559e97abd506699411d51a483d54b265becf5/20190917KACC094.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dc34b4270476b3426f514407cb1cdafdc63b8638b0bd0bbdef4c6c558b6cba7d/20190917KACC107.jpg" data-mid="84101123" border="0"  src="https://freight.cargo.site/w/1000/i/dc34b4270476b3426f514407cb1cdafdc63b8638b0bd0bbdef4c6c558b6cba7d/20190917KACC107.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2f930044430f367b5024da6a213089cf3d9e1a24b1644ab882913fc2898960ef/20190917KACC102.jpg" data-mid="84101119" border="0"  src="https://freight.cargo.site/w/1000/i/2f930044430f367b5024da6a213089cf3d9e1a24b1644ab882913fc2898960ef/20190917KACC102.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/97cbecbb1e34e705419562fc788183d9909d27f0405f7c6f71dd50bebba6c5fb/20190917KACC103.jpg" data-mid="84101122" border="0"  src="https://freight.cargo.site/w/1000/i/97cbecbb1e34e705419562fc788183d9909d27f0405f7c6f71dd50bebba6c5fb/20190917KACC103.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1b95db6029c7e27f8e3c4627dd5db97e4dfba1e740a8953b42ad7091317973c7/20190917KACC117.jpg" data-mid="84101381" border="0"  src="https://freight.cargo.site/w/1000/i/1b95db6029c7e27f8e3c4627dd5db97e4dfba1e740a8953b42ad7091317973c7/20190917KACC117.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Maizie Typeface</title>
				
		<link>https://elainechng.com/Maizie-Typeface</link>

		<pubDate>Wed, 30 Sep 2020 09:01:06 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Maizie-Typeface</guid>

		<description>
	Maizie Typeface2018
Typeface Design, Animations
	Maizie Typeface was awarded the 2018 Graphis New Talent Annual Silver Award for the Design Type Fonts A–Z category and exhibited at the Boarding Art Show at Ray Gallery, Brooklyn on April 7–14, 2018.


&#60;img width="5319" height="2992" width_o="5319" height_o="2992" data-src="https://freight.cargo.site/t/original/i/2dd8903dc4479b368a3d81ee639fa08f7d83f2abb514cf97a78d9a8486f8bb2a/MaizieTypeface_1.jpg" data-mid="84167350" border="0"  src="https://freight.cargo.site/w/1000/i/2dd8903dc4479b368a3d81ee639fa08f7d83f2abb514cf97a78d9a8486f8bb2a/MaizieTypeface_1.jpg" /&#62;&#60;img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/19ad4cd8dde86247ac7cb6f51bdb65e72fa4707affb74bb86cd4c2d5269e3f81/Untitled-2-01.png" data-mid="84724882" border="0"  src="https://freight.cargo.site/w/1000/i/19ad4cd8dde86247ac7cb6f51bdb65e72fa4707affb74bb86cd4c2d5269e3f81/Untitled-2-01.png" /&#62;&#60;img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/33ae72e2e4ce927a4b74a249f1759cc9feb3e6b1351c34282286481d4addbf9e/Untitled-2-04.png" data-mid="84724886" border="0"  src="https://freight.cargo.site/w/1000/i/33ae72e2e4ce927a4b74a249f1759cc9feb3e6b1351c34282286481d4addbf9e/Untitled-2-04.png" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d304776ae1bd8bd6f02d257de4475e00b3fdd2f81cab6b858dbf854ed7aa1e18/Vertigo_Isra.gif" data-mid="84167295" border="0"  src="https://freight.cargo.site/w/600/i/d304776ae1bd8bd6f02d257de4475e00b3fdd2f81cab6b858dbf854ed7aa1e18/Vertigo_Isra.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a2670d00d9b9f3f029c806abc943c11436663a50cb3c175f59a2a8e1c16fcc5a/Arrow-Spinning_Isra.gif" data-mid="84166624" border="0"  src="https://freight.cargo.site/w/600/i/a2670d00d9b9f3f029c806abc943c11436663a50cb3c175f59a2a8e1c16fcc5a/Arrow-Spinning_Isra.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/55a2bf9ce64f2b3b75c6c723053ea26d079c768a2de9b954de9003ebcf39ea38/Now-You-See-Me_Isra.gif" data-mid="84167204" border="0"  src="https://freight.cargo.site/w/600/i/55a2bf9ce64f2b3b75c6c723053ea26d079c768a2de9b954de9003ebcf39ea38/Now-You-See-Me_Isra.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d9d0b3942721d9747b5b493a2b8869778872d3381aa28a6aa4def98eded937d5/Twist_Isra.gif" data-mid="84166341" border="0"  src="https://freight.cargo.site/w/600/i/d9d0b3942721d9747b5b493a2b8869778872d3381aa28a6aa4def98eded937d5/Twist_Isra.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c73af3eadd4e166124e3b3d858571d655832e08fffbf1fcb4e21b5959a5e7770/Dive_Isra.gif" data-mid="84167111" border="0"  src="https://freight.cargo.site/w/600/i/c73af3eadd4e166124e3b3d858571d655832e08fffbf1fcb4e21b5959a5e7770/Dive_Isra.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6cd6f42bea210d0469511a7db9b384b91a2204321d9efd96e8d438f82082b000/Stripes_Inverted.gif" data-mid="84167339" border="0"  src="https://freight.cargo.site/w/600/i/6cd6f42bea210d0469511a7db9b384b91a2204321d9efd96e8d438f82082b000/Stripes_Inverted.gif" /&#62;
&#60;img width="5319" height="2992" width_o="5319" height_o="2992" data-src="https://freight.cargo.site/t/original/i/e4ab0e144f66e5a1458de6870f157d9c6126566b6326a668196ec098fbe9f274/shutterstock_54132262Artboard-2-copy-2.jpg" data-mid="84724822" border="0"  src="https://freight.cargo.site/w/1000/i/e4ab0e144f66e5a1458de6870f157d9c6126566b6326a668196ec098fbe9f274/shutterstock_54132262Artboard-2-copy-2.jpg" /&#62;&#60;img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/e903333ae08a782db038f9d30181934df986ab5715533bb9ea4c0ff9377453fc/Untitled-2-02.png" data-mid="84724883" border="0"  src="https://freight.cargo.site/w/1000/i/e903333ae08a782db038f9d30181934df986ab5715533bb9ea4c0ff9377453fc/Untitled-2-02.png" /&#62;&#60;img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/095e511bdcf357d9cbc9e496796fd0a866814b212f6acb0bcaaf761fe6ce89a5/Untitled-2-03.png" data-mid="84724884" border="0"  src="https://freight.cargo.site/w/1000/i/095e511bdcf357d9cbc9e496796fd0a866814b212f6acb0bcaaf761fe6ce89a5/Untitled-2-03.png" /&#62;&#60;img width="5319" height="2992" width_o="5319" height_o="2992" data-src="https://freight.cargo.site/t/original/i/00ef559184d3128d7bea4145a6826083fb6b389c7cfb448b04dfa2220da3d859/shutterstock_54132262Artboard-2.jpg" data-mid="84725020" border="0"  src="https://freight.cargo.site/w/1000/i/00ef559184d3128d7bea4145a6826083fb6b389c7cfb448b04dfa2220da3d859/shutterstock_54132262Artboard-2.jpg" /&#62;&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/d11427a5e574074dc6cae0f7795cddf5560231f1e48940c264fe40635e63b332/MaizieTypeface_Portfolio.jpg" data-mid="84724835" border="0"  src="https://freight.cargo.site/w/1000/i/d11427a5e574074dc6cae0f7795cddf5560231f1e48940c264fe40635e63b332/MaizieTypeface_Portfolio.jpg" /&#62;&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/94113df0b116cd31b211338a6dd45a6271e0d58fb04e521cacc97fd34ec63bf3/MaizieTypeface_Portfolio2.jpg" data-mid="84724836" border="0"  src="https://freight.cargo.site/w/1000/i/94113df0b116cd31b211338a6dd45a6271e0d58fb04e521cacc97fd34ec63bf3/MaizieTypeface_Portfolio2.jpg" /&#62;&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/666fa62e4719b7013cd9b0714272e56b84de5b0f0179a724d4de11ed8ee41ec4/MaizieTypeface_Portfolio3.jpg" data-mid="84724837" border="0"  src="https://freight.cargo.site/w/1000/i/666fa62e4719b7013cd9b0714272e56b84de5b0f0179a724d4de11ed8ee41ec4/MaizieTypeface_Portfolio3.jpg" /&#62;&#60;img width="5319" height="2992" width_o="5319" height_o="2992" data-src="https://freight.cargo.site/t/original/i/4db46430f952a6db53ef6efc3cebe0961003f8c87cb337149614b19aa2b31cc3/shutterstock_54132262Artboard-1.jpg" data-mid="84724817" border="0"  src="https://freight.cargo.site/w/1000/i/4db46430f952a6db53ef6efc3cebe0961003f8c87cb337149614b19aa2b31cc3/shutterstock_54132262Artboard-1.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Brand Love Index Campaign, Verizon Media, New York</title>
				
		<link>https://elainechng.com/Brand-Love-Index-Campaign-Verizon-Media-New-York</link>

		<pubDate>Wed, 30 Sep 2020 04:07:12 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Brand-Love-Index-Campaign-Verizon-Media-New-York</guid>

		<description>
	Brand Love Index Campaign2018Client:
Verizon Media, New York
B2B Advertising
	Brand Love Index is a new research study revealing key factors that drive consumers to love brands. Verizon Media worked with Kantar Consulting, a division of Kantar, one of the world's leading research, data and insight companies, to analyze data from more than 150,000 consumers across 13 countries, to define six drivers of brand love that span industries, age, gender and nationality, with results of what actually moves consumers.


Brand Love Index Infographic


&#60;img width="3125" height="5338" width_o="3125" height_o="5338" data-src="https://freight.cargo.site/t/original/i/541f5a851d51f707394f3bc0b832ed762fc60f488618a181fe2129bdbfa0a208/BLI_Infographic_6A.jpg" data-mid="84153023" border="0"  src="https://freight.cargo.site/w/1000/i/541f5a851d51f707394f3bc0b832ed762fc60f488618a181fe2129bdbfa0a208/BLI_Infographic_6A.jpg" /&#62;
&#60;img width="3125" height="5338" width_o="3125" height_o="5338" data-src="https://freight.cargo.site/t/original/i/66748fffb55c0e42063e15eb9c4bd394b2e68f9bb31e28c1d1c5e049a2bae4fc/BLI_Infographic_6B.jpg" data-mid="84153022" border="0"  src="https://freight.cargo.site/w/1000/i/66748fffb55c0e42063e15eb9c4bd394b2e68f9bb31e28c1d1c5e049a2bae4fc/BLI_Infographic_6B.jpg" /&#62;


Brand Love Index Spider Sign for MindShare Presentation
&#60;img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/2806c0f63e9d27528560231faf2b1f5d508119e9efa67959ae5eb4597b764f2f/BLI_SpiderSign_MockUp.png" data-mid="84153033" border="0"  src="https://freight.cargo.site/w/1000/i/2806c0f63e9d27528560231faf2b1f5d508119e9efa67959ae5eb4597b764f2f/BLI_SpiderSign_MockUp.png" /&#62;


	Love.com thumbnails for the international market
	Interpreting brands in the BLI art direction and language. 


&#60;img width="4168" height="1460" width_o="4168" height_o="1460" data-src="https://freight.cargo.site/t/original/i/fed6b000c60a5e61c19bf6c44587c24e21754b53c0fe4ad1ad23377566554f0b/MockUp_BLI_Portfolio_1.jpg" data-mid="84159079" border="0"  src="https://freight.cargo.site/w/1000/i/fed6b000c60a5e61c19bf6c44587c24e21754b53c0fe4ad1ad23377566554f0b/MockUp_BLI_Portfolio_1.jpg" /&#62;


	Brand Love Index instructional cards
	Helix Experience at the Consumer Electronic Show 2018, Las Vegas
&#60;img width="4168" height="1043" width_o="4168" height_o="1043" data-src="https://freight.cargo.site/t/original/i/428cf583644b7ff2d94022ae4b1e2abcf985b265b42562048a91fac03eeb6639/MockUp_BLI_Portfolio_2.jpg" data-mid="84159123" border="0"  src="https://freight.cargo.site/w/1000/i/428cf583644b7ff2d94022ae4b1e2abcf985b265b42562048a91fac03eeb6639/MockUp_BLI_Portfolio_2.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Mobile World Congress 2018, Barcelona</title>
				
		<link>https://elainechng.com/Mobile-World-Congress-2018-Barcelona</link>

		<pubDate>Tue, 06 Oct 2020 07:36:08 +0000</pubDate>

		<dc:creator>elainechng</dc:creator>

		<guid isPermaLink="true">https://elainechng.com/Mobile-World-Congress-2018-Barcelona</guid>

		<description>
	Mobile World Congress, Barcelona2018Client:
Verizon Media, New York
Event Activation
	
MWC Barcelona is an annual trade show organized by GSMA, dedicated primarily to the mobile communications industry. The event is usually held at Fira de Barcelona Gran Via in February or early-March.


3D-Branded Orbs with MakeLab
	Supervisor of the 3D orbs executed by MakeLab, for the MWC 2018. Brands included 1byAOL, BrightRoll, Flurry, Verizon, Yahoo, RYOT Studios, Gemini, Yahoo Mail and Yahoo Sports.


&#60;img width="2000" height="855" width_o="2000" height_o="855" data-src="https://freight.cargo.site/t/original/i/f360eee328a04fdca6ec56408b3c1a1b90db1b49c53a912188d4ddd370df2096/2018_02_MWC-16.jpg" data-mid="84742011" border="0"  src="https://freight.cargo.site/w/1000/i/f360eee328a04fdca6ec56408b3c1a1b90db1b49c53a912188d4ddd370df2096/2018_02_MWC-16.jpg" /&#62;

&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/f8c69ce6f3f1bab27c2c78d34f130074bf1acf6bab203b66afdb658d0a94f55f/2018_02_MWC-14.jpg" data-mid="84740425" border="0"  src="https://freight.cargo.site/w/1000/i/f8c69ce6f3f1bab27c2c78d34f130074bf1acf6bab203b66afdb658d0a94f55f/2018_02_MWC-14.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/eb98458a14e6cb5371d0327a1cffac609f0948129ee3ceb243a49150ae85b0b6/2018_02_MWC-13.jpg" data-mid="84740431" border="0"  src="https://freight.cargo.site/w/1000/i/eb98458a14e6cb5371d0327a1cffac609f0948129ee3ceb243a49150ae85b0b6/2018_02_MWC-13.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/836b7d2ff4d248ed407cc55a574a25f251f283fc072067fe364c16df27f54ec5/2018_02_MWC-10.jpg" data-mid="84740432" border="0"  src="https://freight.cargo.site/w/1000/i/836b7d2ff4d248ed407cc55a574a25f251f283fc072067fe364c16df27f54ec5/2018_02_MWC-10.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/73ecba75eb08995cf0095dd0052a1ccb384f9e39a97a76d2b309a99b58cef9a0/2018_02_MWC-7.jpg" data-mid="84740448" border="0"  src="https://freight.cargo.site/w/1000/i/73ecba75eb08995cf0095dd0052a1ccb384f9e39a97a76d2b309a99b58cef9a0/2018_02_MWC-7.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/fbdd23f55889890bb3c826a248e9cde3893c72d8e0ae88d0e18f75c891b8d6ae/2018_02_MWC-12.jpg" data-mid="84740470" border="0"  src="https://freight.cargo.site/w/1000/i/fbdd23f55889890bb3c826a248e9cde3893c72d8e0ae88d0e18f75c891b8d6ae/2018_02_MWC-12.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/d8ff25e1fbd8740a200613deb2eb04bc2af6346e4611a7a0f69477857d15856b/2018_02_MWC-19.jpg" data-mid="84741588" border="0"  src="https://freight.cargo.site/w/1000/i/d8ff25e1fbd8740a200613deb2eb04bc2af6346e4611a7a0f69477857d15856b/2018_02_MWC-19.jpg" /&#62;


&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/2aee4f53e191bbc1a409b45bd5c944bdbfa0bd8b6572db35896f0d5c83d81413/2018_02_MWC-18.jpg" data-mid="84740605" border="0"  src="https://freight.cargo.site/w/1000/i/2aee4f53e191bbc1a409b45bd5c944bdbfa0bd8b6572db35896f0d5c83d81413/2018_02_MWC-18.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/c8fd5eaf423afffb76e8581bea03ab882f07916eaf9f7965e39ce76609366a1f/2018_02_MWC-20.jpg" data-mid="84740522" border="0"  src="https://freight.cargo.site/w/1000/i/c8fd5eaf423afffb76e8581bea03ab882f07916eaf9f7965e39ce76609366a1f/2018_02_MWC-20.jpg" /&#62;
&#60;img width="2000" height="1412" width_o="2000" height_o="1412" data-src="https://freight.cargo.site/t/original/i/f287f1f46b057df4c4f26dd577185e00870523039b507e9c2cd887acc7cb1352/2018_02_MWC-15.jpg" data-mid="84741590" border="0"  src="https://freight.cargo.site/w/1000/i/f287f1f46b057df4c4f26dd577185e00870523039b507e9c2cd887acc7cb1352/2018_02_MWC-15.jpg" /&#62;


	Networking Garden
	Created large scale display banners for the Networking Garden section of the Mobile World Congress 2018.


&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/b7576350de09fb29e21a3b614f7b17950ce0c55e32ac5b90b0ef8a90a39419fe/2018_02_MWC-48.jpg" data-mid="84739853" border="0"  src="https://freight.cargo.site/w/1000/i/b7576350de09fb29e21a3b614f7b17950ce0c55e32ac5b90b0ef8a90a39419fe/2018_02_MWC-48.jpg" /&#62;
&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/32a966ed8625bb04e9b1d7788438eda45783b10cbe19fd308e55629e28f5dae7/2018_02_MWC-6.jpg" data-mid="84739855" border="0"  src="https://freight.cargo.site/w/1000/i/32a966ed8625bb04e9b1d7788438eda45783b10cbe19fd308e55629e28f5dae7/2018_02_MWC-6.jpg" /&#62;


&#60;img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/a54c41d4f760813e63e365ade8e46eef609b3bd5e9e30d9f49290c9e8023a377/2018_02_MWC-3.jpg" data-mid="84739863" border="0"  src="https://freight.cargo.site/w/1000/i/a54c41d4f760813e63e365ade8e46eef609b3bd5e9e30d9f49290c9e8023a377/2018_02_MWC-3.jpg" /&#62;


	Transportation Branding
	Branded all the transportation vehicles for Verizon Media at the Mobile World Congress 2018 event. Branded BMW cars for BrightRoll, RYOT, Tumblr, Yahoo Gemini and Yahoo Mail. Branded Mercedes Benz E Class for 1byAOL, Flurry, Newsroom, Verizon and Yahoo Sports. Branded Mercedes Benz vans for Newsroom, Yahoo Finance and Yahoo Sports.


&#60;img width="8000" height="1334" width_o="8000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e09459573ca7b4c2ac0673ae5f8d6972764e21cbf6f60467248768a400d0b1ad/Transportation_MWC_Webflow-01.jpg" data-mid="84739943" border="0"  src="https://freight.cargo.site/w/1000/i/e09459573ca7b4c2ac0673ae5f8d6972764e21cbf6f60467248768a400d0b1ad/Transportation_MWC_Webflow-01.jpg" /&#62;
&#60;img width="8001" height="1542" width_o="8001" height_o="1542" data-src="https://freight.cargo.site/t/original/i/f18900db9bc57b8715e347c3969fb4c08fae4adfa46cec4f9344ea930a80f25b/Transportation_MWC_Webflow-02.jpg" data-mid="84739944" border="0"  src="https://freight.cargo.site/w/1000/i/f18900db9bc57b8715e347c3969fb4c08fae4adfa46cec4f9344ea930a80f25b/Transportation_MWC_Webflow-02.jpg" /&#62;


	Feature Zone Game Animation
	Created animated game elements for the Feature Zone Game–a lucky slot machine interactive experience with Verizon Media’s branded orbs as elements.


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